Skip to main content

Explainer video agency

An explainer video is a short and engaging piece of content that makes a product, process or concept easy to understand for the target audience. They are especially effective in technical, regulated, or high-trust sectors, where audiences need to quickly see what you do and why it matters.

Book a call

What is an explainer video?

An explainer video is a short and engaging piece of content that makes a product, process or concept easy to understand for the target audience.

They are especially effective in technical, regulated, or high-trust sectors, where audiences need to quickly see what you do and why it matters.

Explainer videos can:

  • Simplify complex services and build trust
  • Help stakeholders understand new policies or processes
  • Make abstract offerings feel tangible
  • Support sales, recruitment, or investor conversations
  • Increase engagement across multiple channels

When done well, an explainer is more than content – it’s a tool to influence, reassure, and drive action.

What types of explainer videos do we produce?

We produce a range of explainer videos, including:

Product explainers

Simplifying complex offerings or platforms

Internal policy explainers

Rolling out changes consistently across teams

Customer journey explain-its

Showing how services work in practice

Investor and regulatory comms

Providing clarity for critical audiences

Service overviews

Making abstract propositions tangible and trusted

Each project is tailored to your goals, whether that’s closing deals, building credibility, or attracting talent.

The challenges we solve

Teams in finance, consultancy, and government often face obstacles when creating explainers:

  • Approval processes that involve multiple stakeholders
  • Balancing creativity with compliance requirements
  • Limited in-house time and resources for production
  • The need for authority in high-value, high-trust sectors
  • Making technical subjects engaging and accessible
  • Proving ROI by using video across multiple platforms

We take these challenges off your desk and manage the process end-to-end.

Our approach to explainer videos

Every explainer is built around your audience and goals. Whether it’s breaking down open banking for SMEs, introducing new policies to staff, or explaining an investment strategy to analysts, we make content that is clear, relevant, and credible.

Our process:

  • Discovery and briefing – we listen, clarify goals, and shape the story
  • Script and storyboard – simplifying without oversimplifying
  • Voiceover and visual style – aligning with your brand identity
  • Production – broadcast-quality animation or live action
  • Post-production and delivery – final files for websites, LinkedIn, events or internal channels

You don’t need to arrive with a finished brief – we’ll guide you through each step.

Ready to tell your story?

Book a call

Industries we specialise in

We focus on sectors where clarity and credibility are essential:

Financial services and fintech

Product explainers, investor updates, open banking content

Professional services and consultancy

Client outcomes, thought leadership, change management

Investor relations

Analyst explainers, AGM content, fund updates

Government and regulatory

Policy explainers, compliance training (FCA partner since 2011)

Technology and SaaS

Making complex platforms easy to understand

Healthcare and life sciences

Accessible patient explainers and scientific comms

We know how to capture authentic stories in sensitive or regulated environments.

Why choose Mahne?

  • Strategic and creative – every project solves a real communication challenge
  • Experienced broadcasters – our team includes former BBC and CNN producers
  • Trusted by regulated industries – clients include FCA, ING, CCEP, and investor-backed platforms
  • Collaborative and clear – a jargon-free process that keeps things simple
  • Broadcast-level production – every frame reflects the professionalism of your brand
Img01-cola
Img01-cola
Img02-ing
Img02-ing
Img03-fca
Img03-fca
Img04-wells
Img04-wells

What our clients say

Our clients share our passion for storytelling and our project outputs speak for themselves.

“

“All of the videos that have been created feel super polished. They feel like they’re made by the BBC.”

Lauren ParkerMeta
“

“I would 100% recommend Mahne Creative Media. The quality of the videos, the communication, everything has been top notch.”

Bella NicholsWill it make the boat go faster?
“

“They are extremely professional. The understanding of our industry (IR) has been really good.”

Michael Huftoningage
“

“These videos are always the most visited part of our website.”

Natalie GordonEgremont Group

Ready to get started?

If you look after marketing, comms, or HR in a large organisation, you’ll know the challenge of juggling stakeholders, compliance review, and the pressure to produce content that earns trust.

That’s where we can help. We’ll create explainers that cut through complexity, engage the right people, and make the process straightforward for you.

Book a discovery call

Frequently asked questions

What is a corporate explainer video?

A short, clear video that simplifies products, services, or processes for employees, clients or stakeholders.

How long should an explainer video be?

Most are 60-120 seconds – long enough to explain clearly, short enough to keep attention.

When should we use an explainer video?

Explainers are ideal for new services, policy rollouts, onboarding or simplifying technical topics for clients.

Do you use animation or live filming?

Both. We create fully animated explainers, live-action explainers, or a hybrid, depending on the subject.

Can explainer videos be branded for campaigns?

Yes. Every video is built to align with your brand identity and campaign needs.