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Media training agency

At Mahne, we prepare leaders to communicate with confidence, clarity, and credibility with tailored media training. Trusted by CEOs, executives and comms leaders across finance, consultancy, utilities, and regulated industries.

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What is media training?

Media training is designed to arm spokespeople, executives, and subject experts with the tools to handle press, broadcast, and internal interviews with confidence.

It can help to:

  • Prepare leaders for TV, radio, and press interviews
  • Build confidence for internal videos or podcasts
  • Improve clarity and control in high-stakes situations
  • Reduce the risk of reputational damage
  • Help deliver key messages consistently

Media training is focussed on protecting your reputation and making sure your leaders sound clear, calm, and credible under pressure.

What types of media training do we provide?

Our sessions are designed around the needs of your leaders and your organisation. They include:

Executive coaching

One-to-one sessions for senior leaders and CEOs

Spokesperson training

Helping subject experts and comms leads face external media

Crisis communication

Preparing for interviews during reputational challenges

Internal comms coaching

Support for town halls, staff updates, and internal podcasts

Panel and conference prep

Getting executives ready for high-profile events

Confidence on camera

Practical coaching to improve delivery and presence

As no two organisations are the same, every programme we deliver is shaped to your goals and the media environment you work in.

The challenges we solve

Leaders often know their subject inside out but still struggle with delivery. Common issues include:

  • Feeling nervous in front of the camera or microphone
  • Explaining complex or technical topics in easy-to-understand language
  • Handling tough questions without drifting off-message
  • Worrying about reputational risk or being misquoted
  • Inconsistent delivery across different spokespeople
  • Not having in-house expertise to prepare for press or broadcast

Our training breaks these barriers down with straightforward, hands-on coaching.

How our process works

  1. Assessment: understanding your experience and goals
  2. Coaching: practical training on interviews, messaging and delivery
  3. Simulation: realistic on-camera and audio interview scenarios
  4. Feedback and refinement: constructive advice, guidance and coaching on each area
  5. Follow-up: ongoing support or refresher sessions if needed

We keep the approach practical, supportive, and focused on results.

Ready to tell your story?

Book a call

Industries we specialise in

We work in sectors where communication, clarity, and reputation are critical:

Financial services and fintech

Preparing executives for press, analyst, and investor interviews

Professional services and consultancy

Thought leadership, client comms, conference speaking

Investor relations

Spokesperson training for AGMs, governance, and reporting

Government and regulators

FCA partner since 2011, public communication coaching

Utilities

Preparing leaders for stakeholder interviews, public messaging, and safety comms

Recruitment and people

Coaching HR and talent leaders for EVP and employer brand campaigns

With backgrounds in broadcast journalism and corporate comms, we understand both sides of the camera.

Why choose Mahne?

  • Proven experience: 20+ years in broadcast media and corporate communications
  • Sector expertise: trusted by FCA, ING, Wells Fargo, Coca-Cola and leading consultancies
  • Practical approach: real-world simulations and direct feedback
  • Dependable support: confidential, professional coaching tailored to your
  • Reputation-first mindset: training designed to protect and enhance credibility

We know how the media works – and we prepare you to thrive in it.

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What our clients say

Our clients share our passion for storytelling and our project outputs speak for themselves.

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“All of the videos that have been created feel super polished. They feel like they’re made by the BBC.”

Lauren ParkerMeta
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“I would 100% recommend Mahne Creative Media. The quality of the videos, the communication, everything has been top notch.”

Bella NicholsWill it make the boat go faster?
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“They are extremely professional. The understanding of our industry (IR) has been really good.”

Michael Huftoningage
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“These videos are always the most visited part of our website.”

Natalie GordonEgremont Group

Ready to get started?

If you’re responsible for comms, marketing, or leadership, you know how much work goes into preparing executives to deliver clear, credible messages under scrutiny – and how important the preparation is.

And that’s where the Mahne team comes in. Our training builds confidence, strengthens delivery and protects your reputation.

Book a discovery call

Frequently asked questions

Who should receive media training?

Senior executives, spokespeople, and subject experts who represent your organisation in press, broadcast or internal comms.

What does a typical media training session include?

A range of interview simulations, key message coaching, on-camera practice and feedback.

How long are training sessions?

Most are half-day or full-day, and are tailored to individuals or teams.

Can training cover crisis communications?

Yes. We prepare leaders across a range of sectors for high-pressure situations where controlled messaging is critical.

Do you provide ongoing support after training?

Yes. We offer follow-up coaching and refresher sessions to reinforce skills.